Developing principles and practices to promote ethical behaviour in autonomous systems

Ethical By Design

The proper implementation of AI today can be a complex undertaking when you consider all aspects of your organisation, development and impact. We believe that properly scoped, delivered and supported AI can be a boon to any organisation. Ethical by Design is helping to guide both the conversation and implementation of AIs for positive impacts for society.

We support companies navigate the ethical obligations and risks that their AI implementations, investments or future research may have.

We're also contributing to a larger dialogue on AI, automation and data through talks, research and podcasts.

Get in touch to talk to us about your future with Artificial Intelligence.


Need to get up to speed?

Talks on AI, data, ethics and responsible and mindful technology for external or internal events.

Looking to use AI?

Artificial Intelligence implementation consultation and risk assessment. Together we can create a safe and ethical product for your brand and society.

Investing in AI?

We run due diligence on company research, data and algorithms.

Contact us

Framework, 35 King Street, Bristol BS1 4DZ

About us

Ben Byford is a researcher and technologist with over 10 years of design and coding experience building websites, apps, and games.

In 2015 he began doing talks on AI ethics and started the Machine Ethics podcast. Since, Ben has talked with academics, developers, doctors, novelists and designers on AI, automation and society.

Through Ethical by Design Ben and the team help organisations make better AI decisions leveraging their experience in design, technology, business, data and the humanities.

Jonathan is a multidisciplinary designer whose education in sculpture has informed a career which explores both product & digital design. He often works as a developer, visual designer or user experience designer and is also an experienced workshop facilitator. As such Jonathan has worked with clients such as ING, Philips and Virgin.

In 2017 he started Mind over Tech to help both users and designers of technology navigate a difficult path—benefitting from the best that technology can offer whilst not falling foul of digital distraction.

Dawn Walter is a social anthropologist and ethnographer for whom technology is neither innately good nor bad. What matters to her, as a social scientist, are its wider impacts on society.

AI heralds an exciting new future. But it is also something that will profoundly change society. As a social anthropologist, Dawn can help companies to design products and services that successfully align with what people — and as well as society as a whole — want and need.

Dawn is the founder of Mundy & Anson, an ethnographic research company based in Bristol.

Carissa Véliz is a Research Fellow specialising in digital ethics at the Uehiro Centre for Practical Ethics and the Wellcome Centre for Ethics and Humanities at the University of Oxford. She has a DPhil (PhD) from the University of Oxford.